HunnyDo captures declared purchase intent at the moment it forms — across groceries, travel, electronics, gifts, and home. Every signal is upstream of every retail media network operating today, expressed by real households before any purchase decision is acted on.
HunnyDo captures declared purchase intent across the entire household — from what a family plans to cook this week, to the laptop in their wishlist, to the trip they have been planning for two years. Every signal is deliberate, expressed 24 to 72 hours before a purchase decision. No other platform sees this much of the household.
What retail media sees
🛒Items added to cart
📦Past purchase history
🔍Search queries
📍Store visit signals
⏱After the decision is made
HunnyDo
What HunnyDo sees
🏠Declared intent across groceries, travel, gifts, electronics, and home — the full household purchase universe
🍲The specific recipe being planned this week — and the meal occasion that frames it
✨The laptop, the holiday, the gift — saved to a wishlist with SKU-level specificity
🔁Recurring household staples by brand and category
⬆️24–72 hours before any purchase decision is acted on
Why it matters
💡CPG, travel, electronics, and luxury brands all reach households at the moment of declared intent
🎯Meal occasion and wishlist targeting commands a 4–6× signal premium over post-cart data
📊Pre-purchase data enables attribution from intent to confirmed fulfillment
🏷Household staples are recurring, brand-switchable, and measurable at adoption
🔓The planning window — across every category — is when brand preference is formed
How it works
A household operating system, not a recipe app or a to-do list.
01
Families plan their week
Households use HunnyDo to plan meals, build grocery lists, manage wish lists, coordinate tasks, and track household projects. Every single action — from adding cod fillets to the grocery list to saving a MacBook Pro spec to Goals & Purchases — generates a declared purchase intent signal.
02
The taxonomy does the work
A human-reviewed, USDA-validated ingredient taxonomy normalizes every way a recipe expresses an ingredient — "freshly ground black pepper," "ground pepper," "cracked black peppercorns" — into a single canonical signal. Ingredient-level precision at household scale.
03
Brands reach the right moment
Seven campaign formats connect brands to households at each stage of the purchase journey — from recipe planning through grocery generation through wish list fulfillment. Every format is native to the household workflow, never interruptive.
Seven campaign formats
Every moment in the household purchase journey.
Type 1
In-List Keyword Ad
Native placement within active task and grocery lists when household signals match campaign keywords.
CPM · managed service
Type 2
Recipe Co-Placement
Brand appears within a recipe card at the meal planning decision — upstream of the grocery list.
CPM + CPL hybrid
Type 3
Grocery Generation
Swap and bundle offers appear at the moment a household generates their grocery list from their meal plan.
CPL · per list add
Type 4
Weekly Staples Sponsorship
Category-exclusive sponsorship in a household's weekly staples. One adoption generates 52 annual purchase signals.
Flat monthly + performance
Type 5
Fulfillment Placement
Preferred placement on the fulfillment shelf when a household routes their grocery list to a delivery partner.
CPL · per routed list
Type 6
Wish List Intent
Reach households with SKU-level declared intent in travel, electronics, luxury, baby, and gift verticals.
CPL · by vertical
Type 7
Community Discovery
A brand-developed recipe in the community browse feed. Each collection add generates recurring purchase signals for the brand's hero ingredient.
CPM + CPL hybrid
+
More formats coming with fulfillment partner integration
Built for partners
Who we work with.
HunnyDo is building commercial relationships across three partner categories. Each category accesses a different layer of the household signal stack.
🧴
CPG Brands
Shopper Marketing and Brand teams at household consumable, food, beverage, cleaning, and personal care brands. Access declared pre-cart purchase intent and meal occasion targeting not available on any retail media network. Rates discussed directly — all campaigns are managed service.
🛒
Grocery & Fulfillment
Kroger, Instacart, Amazon Fresh, Walmart+, regional grocery chains. HunnyDo routes high-intent, fully-formed grocery lists directly to your fulfillment platform. The highest-quality basket handoff in the market.
🏷
White Label Partners
Grocery chains who want to offer their shoppers a branded household management platform. HunnyDo's white label infrastructure powers the experience under your brand with your loyalty program integration.
We're actively signing early partners. Reach out directly:
Get early access to HunnyDo.
We're targeting a Q2 2026 public launch and opening access to early households and brand partners now. Tell us who you are and we'll be in touch.
No spam. Just a note when we're ready for you.
E html>
HunnyDo — Coming Soon
Launching Q2 2026 · Early partner access now open
The household operating system
that knows what families plan to cook.
HunnyDo captures declared purchase intent at the moment it forms — across groceries, travel, electronics, gifts, and home. Every signal is upstream of every retail media network operating today, expressed by real households before any purchase decision is acted on.
HunnyDo captures declared purchase intent across the entire household — from what a family plans to cook this week, to the laptop in their wishlist, to the trip they have been planning for two years. Every signal is deliberate, expressed 24 to 72 hours before a purchase decision. No other platform sees this much of the household.
What retail media sees
🛒Items added to cart
📦Past purchase history
🔍Search queries
📍Store visit signals
⏱After the decision is made
HunnyDo
What HunnyDo sees
🏠Declared intent across groceries, travel, gifts, electronics, and home — the full household purchase universe
🍲The specific recipe being planned this week — and the meal occasion that frames it
✨The laptop, the holiday, the gift — saved to a wishlist with SKU-level specificity
🔁Recurring household staples by brand and category
⬆️24–72 hours before any purchase decision is acted on
Why it matters
💡CPG, travel, electronics, and luxury brands all reach households at the moment of declared intent
🎯Meal occasion and wishlist targeting commands a 4–6× signal premium over post-cart data
📊Pre-purchase data enables attribution from intent to confirmed fulfillment
🏷Household staples are recurring, brand-switchable, and measurable at adoption
🔓The planning window — across every category — is when brand preference is formed
How it works
A household operating system, not a recipe app or a to-do list.
01
Families plan their week
Households use HunnyDo to plan meals, build grocery lists, manage wish lists, coordinate tasks, and track household projects. Every single action — from adding cod fillets to the grocery list to saving a MacBook Pro spec to Goals & Purchases — generates a declared purchase intent signal.
02
The taxonomy does the work
A human-reviewed, USDA-validated ingredient taxonomy normalizes every way a recipe expresses an ingredient — "freshly ground black pepper," "ground pepper," "cracked black peppercorns" — into a single canonical signal. Ingredient-level precision at household scale.
03
Brands reach the right moment
Seven campaign formats connect brands to households at each stage of the purchase journey — from recipe planning through grocery generation through wish list fulfillment. Every format is native to the household workflow, never interruptive.
Seven campaign formats
Every moment in the household purchase journey.
Type 1
In-List Keyword Ad
Native placement within active task and grocery lists when household signals match campaign keywords.
CPM · managed service
Type 2
Recipe Co-Placement
Brand appears within a recipe card at the meal planning decision — upstream of the grocery list.
CPM + CPL hybrid
Type 3
Grocery Generation
Swap and bundle offers appear at the moment a household generates their grocery list from their meal plan.
CPL · per list add
Type 4
Weekly Staples Sponsorship
Category-exclusive sponsorship in a household's weekly staples. One adoption generates 52 annual purchase signals.
Flat monthly + performance
Type 5
Fulfillment Placement
Preferred placement on the fulfillment shelf when a household routes their grocery list to a delivery partner.
CPL · per routed list
Type 6
Wish List Intent
Reach households with SKU-level declared intent in travel, electronics, luxury, baby, and gift verticals.
CPL · by vertical
Type 7
Community Discovery
A brand-developed recipe in the community browse feed. Each collection add generates recurring purchase signals for the brand's hero ingredient.
CPM + CPL hybrid
+
More formats coming with fulfillment partner integration
Built for partners
Who we work with.
HunnyDo is building commercial relationships across three partner categories. Each category accesses a different layer of the household signal stack.
🧴
CPG Brands
Shopper Marketing and Brand teams at household consumable, food, beverage, cleaning, and personal care brands. Access declared pre-cart purchase intent and meal occasion targeting not available on any retail media network. Rates discussed directly — all campaigns are managed service.
🛒
Grocery & Fulfillment
Kroger, Instacart, Amazon Fresh, Walmart+, regional grocery chains. HunnyDo routes high-intent, fully-formed grocery lists directly to your fulfillment platform. The highest-quality basket handoff in the market.
🏷
White Label Partners
Grocery chains who want to offer their shoppers a branded household management platform. HunnyDo's white label infrastructure powers the experience under your brand with your loyalty program integration.